Cavs All-Time Team

To celebrate the Cavs 50th season, we created a fun way for fans to get involved and join in the celebration with a “pick your all-time Cavs team for $15” social media activity. The “challenge” was originally posted on social media where fans could share with us their own selections. That initial post generated over 16,000 engagements across Facebook, Instagram and Twitter. We then took it a step further and had our broadcasters, current and former Cavalier players, and Cavalier legends participate in the game. Video of them making their picks was not only posted to social media to facilitate further social interaction, but it was also used in linear broadcast as an extension of the activity, engaging fans across platforms.

Video

[VIDEO HERE]

Original Posts: Click on each to be redirected to the post within the platform.

INSTAGRAM

View this post on Instagram

You’ve got $15 to build your all-time @cavs team. Who ya picking? 🤔

A post shared by FOX Sports Cleveland (@sportstimeohio) on

TWITTER

You’ve got $15 to build your all-time @cavs team. Who you got?

Spend wisely! 💰 pic.twitter.com/5Om0SyrKi0

— FOX Sports Cleveland (@FOXSportsCLE) November 7, 2019

FACEBOOK

Players and broadcasters played the game!

In-Game Clips




Cavs legends and broadcasters Austin Carr and Brad Daugherty also made picks on the air, which we posted to social media.


View this post on Instagram

Brad Daugherty builds his all-time @cavs team. #BeTheFight

A post shared by FOX Sports Cleveland (@sportstimeohio) on

We also captured and shared socially behind the scenes footage of our broadcast team making picks.