All-Star Week

As our city hosted the MLB All-Star Game, we seized the opportunity to engage Indians fans on social media with unique and exclusive coverage of the week-long event and the high-profile people it brought to town. Our social media All-Star coverage included over 250 posts, including 33 pieces of content, that generated over 260,000 engagements. It included a bracket-style poll where fans voted on Indians Top 25 Moments (which was a linear show), social-only feature throwing back to Sandy Alomar’s 1997 All-Star performance, an All-Stars on a deserted island bit, celebrities talking about Cleveland, raw Instagram and Facebook stories giving an inside look at the events, celebratory graphics and more.

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Fans voted on Twitter for the Top Progressive Field Moment to accompany our linear show. The winner from each round advanced to the next. Until fans ultimately picked a winner.

Sandy Alomar sat down with us to talk about his legendary 1997 All-Star Game performance.

Which MLB All-Star would you most like to be stranded on a deserted island with?

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What does Cleveland Against the World mean to you? We asked celebrity Cleveland natives what it meant to them ahead of the Celebrity All-Star Game.