The Minneapolis City Planning Commission on Monday voted unanimously to reject the team’s proposal that a three-block stretch of Chicago Ave. that runs alongside U.S. Bank Stadium be re-named "Vikings Way" in the team’s honor.
"The Minnesota Vikings strongly object to having the street running in front of the stadium named after one of its opponents and neighboring rival," the team’s application read, language that Vikings Vice President Lester Bagley later said was included by a front office employee who didn’t realize the document would be public.
The Vikings may be willing to pay for new street signs, but after investing $150 million in the stadium, the commission’s members say that their constituents aren’t interested in giving the team any more freebees.
"I think it’s part of an overall reaction to that," city council member Lisa Bender told Minnesota Public Radio. "Not just this specific request, but part of this whole package of public subsidy for the stadium and everything else."
While Monday’s rejection was a setback, the Vikings still have options, and could choose to take their case to the city council.