Twins TV ratings up 24 percent year over year
The Minnesota Twins’ successful season on the field translated into a successful season on the tube, as well.
The Twins and FOX Sports North announced on Wednesday that television ratings for the 2015 season were up 24 percent over the previous year. The viewership increase was the 10th highest among all Major League Baseball teams on regional sports networks, resulting in a 4.12 average household rating.
Throughout the 2015 campaign, Twins games on FOX Sports North were the No. 1 show on cable and No. 3 in primetime for all television in the Twin Cities.
The Twins’ game against the Royals on Oct. 2 earned a 7.1 rating, making it the network’s highest-rated telecast of the season and the highest post-All-Star break rating since 2010.
"We are very encouraged by not only the performance on the field, but also the upward trend in ratings, and expect both to continue in future seasons," said Mike Dimond, senior vice president and general manager of FOX Sports North.
In the Minneapolis-St. Paul TV market, 17,280 households represent one rating point, which indicates that more than 71,119 households consistently tuned in to watch the Twins on a nightly basis.