University of Minnesota football coach P.J. Fleck is a man of many words.
From howfers and nektons to mantras, hashtags and everything in between, keeping up with Fleck's ever-expanding vocabulary can be tough to negotiate.
To solve this problem, we've assembled a definitive list of the top Fleck-isms and the meaning behind them. Consider it a P.J. Fleck dictionary.
Read on, and the next time @Coach_Fleck tweets #RTB, you'll be ready and in the know.
Row the Boat
Fleck's slogan, a mantra for living that emphasizes both looking back at what has come before and moving forward. He reached a deal with Western Michigan University -- the school's board of trustees trademarked it a few years back -- to bring Row the Boat with him to Minneapolis.
From an interview Fleck gave with MLive.com in 2013: "There is the oar, which is the energy behind rowing the boat. There is the boat, which is the actual sacrifice, either our team or the administration or the boosters or the audience or whoever is willing to sacrifice for this program. There is also the compass. Every single person that comes in contact with our football program, fans or not, they are all going for one common goal and that is success."
Courtesy Gordon Spronk via Twitter
Short for "Row the Boat." See above. Or see nearly every tweet Fleck posts (we counted: 156 times since he was hired by Minnesota).
Fleck wants to know how you'll fit in with his Gopher culture. In Fleck's own words: "Unconquerable will. Crack on the shoulder. Big hearts. Souls. Spirits. Energy. Passion." From ESPN: "Fleck and his staff had to scramble to assemble this class, but he's not shy about aiming high for 2018 and beyond. His new term for players he wants on campus is "Howfers," as in how future Gophers will fit his culture."
USA TODAY SportsPatrick Gorski
Think of E, L, I, T and E as the vowels of the P.J. Fleck alphabet. Many things are elite. Examples include: practice, coffee, football, musical artist John Legend, good grades, Gopher basketball, buses, candles, Martin Luther King Jr., marching bands and the U.S. Air Force (among many, many, many other things).
The 2017 recruiting class. The 1 and the 7 spell out the word "elite."
Courtesy Michael Vojvodich via Twitter
The 2018 recruiting class. The "LIT" in "elite" presumably refers to how lit the youth are. It is a synonym for hip, fly or cool. Example: "Hello, fellow Gopher recruit. This recruiting class sure is lit, fam."
"Row the Boat" is the Gophers' mantra, but H.Y.P.R.R. is their culture, according to this video. It stands for How Yours Process Result Response. "We define culture as connecting people," Fleck says. "That's what they do."
Fleck's Gophers have a set of three goals they focus on each quarter.
USA TODAY SportsPatrick Gorski
This one is actually a scientific term and not a true Fleck-ism. A nekton is any aquatic animal that moves independently of currents. Sharks, whales and lobsters, for example, are all nektons. Know what else moves independently of a current? A boat. A boat that is being rowed.
"But, I know that what family means." Not so fast. Fleck's version of the word is an acronym. It stands for Forget About Me I Love You. The acronym is about family. And sacrifice. "It's about love, and connecting people on a daily basis," says Fleck.
Congratulations, you may now consider yourself an expert in Fleck-isms and surely will be able to decipher his next tweet. You're welcome!