Rogers buys naming rights to Oilers’ future home

Rogers Communications has bought the naming rights to the future

home of the Edmonton Oilers, expanding its already wide reach in

Canadian professional sports.

The telecommunications giant said in a statement Tuesday the

downtown arena that is set to open in 2016 will be called Rogers

Place. The announcement follows a 12-year, $5.2 billion media

rights agreement between Rogers and the NHL.

Rogers also has naming rights for two other major venues.

Baseball’s Toronto Blue Jays and the CFL’s Toronto Argonauts play

at Rogers Centre. The home of the NHL’s Vancouver Canucks is Rogers

Arena.

Rogers owns the Blue Jays and with rival Bell is part owner of

Maple Leaf Sports and Entertainment, whose properties include the

NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors and MLS’s

Toronto FC.