Rogers buys naming rights to Oilers’ future home
Rogers Communications has bought the naming rights to the future
home of the Edmonton Oilers, expanding its already wide reach in
Canadian professional sports.
The telecommunications giant said in a statement Tuesday the
downtown arena that is set to open in 2016 will be called Rogers
Place. The announcement follows a 12-year, $5.2 billion media
rights agreement between Rogers and the NHL.
Rogers also has naming rights for two other major venues.
Baseball’s Toronto Blue Jays and the CFL’s Toronto Argonauts play
at Rogers Centre. The home of the NHL’s Vancouver Canucks is Rogers
Rogers owns the Blue Jays and with rival Bell is part owner of
Maple Leaf Sports and Entertainment, whose properties include the
NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors and MLS’s