Phoenix’s BizNasty scoring on Twitter

EDITOR’S NOTE – Phoenix Coyotes enforcer Paul Bissonnette

adopted Twitter reluctantly but has now become an unlikely star on

the social media network. In keeping with Twitter style, this story

about Bissonnette’s online personality is broken up into lines of

140 characters or less. Sections written by sports writer John

Marshall are preceded by his Twitter handle (jmarshallap). Quotes

from other sources are preceded by the handle or name of the person

being quoted and set off by quotation marks. Actual tweets are

clearly noted when they appear in the story.

jmarshallap: Paul Bissonnette’s fists helped get him to the NHL.

His Twitter alter-ego, BizNasty2point0, gave him unheard of

popularity for a 4th-liner.

DonMaloney (Phoenix Coyotes GM): ”U.S. hockey fans might not

know Paul Bissonnette, per se, but BizNasty’s a name everyone’s

familiar with.”

jmarshallap: Biz has the knuckle scabs and mangled nose of a

brawler, but a cache of Twitter followers more suited for a star,

397K and counting.

That’s more than Patrick Kane (255K), Henrik Lundqvist (231K),

Steven Stamkos (226K). (hash)rare.

ShaneDoan (Coyotes captain): ”It is unique. Look around the

league and there’s not that many people in his position who have

that many followers. He’s amazing that way.”

jmarshallap: Tough and quirky, enforcers have always been fan


The Twitterverse sent Biz into another realm for a player who

sat out half his team’s games last season.

BizNasty2point0: ”It just blew up.”

Jmashallap: Now he’s got a Taco Bell commercial, a clothing line

with Sauce Hockey, a fervent following.

DonMaloney: ”We had a youth team come down from Canada and 4-5

of the kids went to Shane, 1 to Mike Smith and the rest went to

BizNasty’s locker.”

jmarshallap: Biz hated Twitter initially, put off by updates on

tanning, shopping, relationships. (hash)vapid

BizNasty2point0: ”I thought it was dumb; they have 20,000

tweets and 100 followers, and it’s like what are doing with your

life? Do something productive.”

jmarshallap: Former teammate Scottie Upshall changed things.

Told Biz to joke, comment on TV sporting events.


ScottieUpshall (Florida Panthers): ”He’s one of the funniest

guys in the game. There’s no filter.”

jmarshallap: It occasionally leads to trouble. He had to shutter

his original Twitter account, BizNasty.

Reason? A comment about Russian hockey player Ilya Kovalchuk

with references to lap dances and communism.

BizNasty2point0: ”It was probably being politically incorrect,

but I wasn’t trying to be hurtful. I just said back to the Soviet.

A little offside.”

jmarshallap: Biz rebooted his Twitter account. He’s still


Some examples in these real BizNasty2point0 tweets:

Dwight howard is up for worst body language. (hash)Grammys

You have to live in a trailer park to call in to the Nancy Grace

television show.

Leaving a voicemail over 1 minute should be punishible by


If Christmas has taught me one thing it’s to never kidnap Liam

Neeson’s children.


jmarshallap: Biz still straddles the line. Occasionally trips

over his fingers on the keyboard.

DonMaloney: ”We’ve had to address it a number of times.

”There’s a fine line between what’s acceptable as a

professional athlete and what’s acceptable as a 14-year-old.”

jmarshallap: To keep Biz from getting too nasty, the Coyotes

have a staffer track his Twitter account.

Biz occasionally checks in to see if he’s about to go too far.

Most of it gets through. (hash)leeway.

BizNasty2point0: ”They do let me get away with a lot and show

my personality, and I do appreciate that. I’m not very filtered

compared to some other guys.”

jmarshallap: Self-deprecation augments the appeal. Starts with

his Twitter bio:

BizNasty2point0: ”Play in the NHL for the Phoenix Coyotes. Well

sort of. Once played in the ECHL for the Wheeling Nailers,

seriously, that was the name. Living the dream.”

jmarshallap: His actual tweets and retweets continue the


”NHL-problems: Tag the worst hockey player you know in this

tweet.” BizNasty2point0

If you drafted me in fantasy hockey I thank you and the people

you are playing against thank you.

Should I mention `being sued by NHL’ on my McDonald’s


Instagram takes me from a 4 to a soft 7.

tsnjamesduthie: BizNasty2point0 btw, was at my daughter’s swim

meet on Sat. 4 freakin hours and she swam for 3 mins. Now I know

how your parents feel.

jmarshallap: BizNasty2point0 is a 140-character extension of

Bissonnette’s personality.

CalClutterbuck (Minnesota Wild forward, workout partner):

”That’s what he’s like. He’s a pretty unique individual.

Unpredictable, to say the least.”

jmarshallap: Biz practically came into the world with a ready

comeback, firing back at a family friend’s verbal jabs at an early


BizDad (Cam Bissonnette): ”He was a 4-5 year old chirping an

adult on a same level. I found at that time, this kid’s not going

to take any flak from anybody.”

jmarshallap: He certainly doesn’t on Twitter, especially when

followers knock his playing ability. (hash)touchanerve.

BizNasty2point0: ”Buddy, you’re playing junior hockey and

you’re insulting a guy who’s made it to the highest level.

”What does that say about you?”

jmarshallap: Off ice, Biz is gregarious, just like his father –

and so many other enforcers. Serves him well on Twitter.

ScottieUpshall: ”He makes it seem like hockey players are just

normal people like the rest of them. He’s pretty good at it.”

jmarshallap: Grammer, er, grammar he’s not so good at, a

byproduct of attending French school in Welland, Ontario until 7th


BizNasty2point0: ”I go to tweet something and have to ask guys,

how do you spell this, and it’s like five-letter words.

”They’ll be like, (hash)%$! off Biz, so I’ll Google them now,

going back and forth with it on every word.”

jmarshallap: The misspellings cause his mother to cringe almost

as much as when he crosses the good-taste line.

BizMom (Yolande Bissonnette): ”As a mother and someone who used

to be a professor at a community college, his grammar could be


jmarshallap: In a way, the grammatical gaffes fit right in, an

inadvertent form of self-deprecation making Biz even funnier.

Like the battered nose on his face, flaws are a part of the

BizNasty brand, adding character to a player who made a name for

himself in 140 characters or less.


AP Sports Writer Dave Campbell in Minneapolis contributed to

this story.

Follow John Marshall on Twitter at: