Phoenix’s BizNasty scoring on Twitter
EDITOR’S NOTE – Phoenix Coyotes enforcer Paul Bissonnette
adopted Twitter reluctantly but has now become an unlikely star on
the social media network. In keeping with Twitter style, this story
about Bissonnette’s online personality is broken up into lines of
140 characters or less. Sections written by sports writer John
Marshall are preceded by his Twitter handle (jmarshallap). Quotes
from other sources are preceded by the handle or name of the person
being quoted and set off by quotation marks. Actual tweets are
clearly noted when they appear in the story.
jmarshallap: Paul Bissonnette’s fists helped get him to the NHL.
His Twitter alter-ego, BizNasty2point0, gave him unheard of
popularity for a 4th-liner.
DonMaloney (Phoenix Coyotes GM): ”U.S. hockey fans might not
know Paul Bissonnette, per se, but BizNasty’s a name everyone’s
jmarshallap: Biz has the knuckle scabs and mangled nose of a
brawler, but a cache of Twitter followers more suited for a star,
397K and counting.
That’s more than Patrick Kane (255K), Henrik Lundqvist (231K),
Steven Stamkos (226K). (hash)rare.
ShaneDoan (Coyotes captain): ”It is unique. Look around the
league and there’s not that many people in his position who have
that many followers. He’s amazing that way.”
jmarshallap: Tough and quirky, enforcers have always been fan
The Twitterverse sent Biz into another realm for a player who
sat out half his team’s games last season.
BizNasty2point0: ”It just blew up.”
Jmashallap: Now he’s got a Taco Bell commercial, a clothing line
with Sauce Hockey, a fervent following.
DonMaloney: ”We had a youth team come down from Canada and 4-5
of the kids went to Shane, 1 to Mike Smith and the rest went to
jmarshallap: Biz hated Twitter initially, put off by updates on
tanning, shopping, relationships. (hash)vapid
BizNasty2point0: ”I thought it was dumb; they have 20,000
tweets and 100 followers, and it’s like what are doing with your
life? Do something productive.”
jmarshallap: Former teammate Scottie Upshall changed things.
Told Biz to joke, comment on TV sporting events.
ScottieUpshall (Florida Panthers): ”He’s one of the funniest
guys in the game. There’s no filter.”
jmarshallap: It occasionally leads to trouble. He had to shutter
his original Twitter account, BizNasty.
Reason? A comment about Russian hockey player Ilya Kovalchuk
with references to lap dances and communism.
BizNasty2point0: ”It was probably being politically incorrect,
but I wasn’t trying to be hurtful. I just said back to the Soviet.
A little offside.”
jmarshallap: Biz rebooted his Twitter account. He’s still
Some examples in these real BizNasty2point0 tweets:
Dwight howard is up for worst body language. (hash)Grammys
You have to live in a trailer park to call in to the Nancy Grace
Leaving a voicemail over 1 minute should be punishible by
If Christmas has taught me one thing it’s to never kidnap Liam
MY ROOMMATES LISTENING TO RASCAL FLATTS. PLEASE SEND HELP.
jmarshallap: Biz still straddles the line. Occasionally trips
over his fingers on the keyboard.
DonMaloney: ”We’ve had to address it a number of times.
”There’s a fine line between what’s acceptable as a
professional athlete and what’s acceptable as a 14-year-old.”
jmarshallap: To keep Biz from getting too nasty, the Coyotes
have a staffer track his Twitter account.
Biz occasionally checks in to see if he’s about to go too far.
Most of it gets through. (hash)leeway.
BizNasty2point0: ”They do let me get away with a lot and show
my personality, and I do appreciate that. I’m not very filtered
compared to some other guys.”
jmarshallap: Self-deprecation augments the appeal. Starts with
his Twitter bio:
BizNasty2point0: ”Play in the NHL for the Phoenix Coyotes. Well
sort of. Once played in the ECHL for the Wheeling Nailers,
seriously, that was the name. Living the dream.”
jmarshallap: His actual tweets and retweets continue the
”NHL-problems: Tag the worst hockey player you know in this
If you drafted me in fantasy hockey I thank you and the people
you are playing against thank you.
Should I mention `being sued by NHL’ on my McDonald’s
Instagram takes me from a 4 to a soft 7.
tsnjamesduthie: BizNasty2point0 btw, was at my daughter’s swim
meet on Sat. 4 freakin hours and she swam for 3 mins. Now I know
how your parents feel.
jmarshallap: BizNasty2point0 is a 140-character extension of
CalClutterbuck (Minnesota Wild forward, workout partner):
”That’s what he’s like. He’s a pretty unique individual.
Unpredictable, to say the least.”
jmarshallap: Biz practically came into the world with a ready
comeback, firing back at a family friend’s verbal jabs at an early
BizDad (Cam Bissonnette): ”He was a 4-5 year old chirping an
adult on a same level. I found at that time, this kid’s not going
to take any flak from anybody.”
jmarshallap: He certainly doesn’t on Twitter, especially when
followers knock his playing ability. (hash)touchanerve.
BizNasty2point0: ”Buddy, you’re playing junior hockey and
you’re insulting a guy who’s made it to the highest level.
”What does that say about you?”
jmarshallap: Off ice, Biz is gregarious, just like his father –
and so many other enforcers. Serves him well on Twitter.
ScottieUpshall: ”He makes it seem like hockey players are just
normal people like the rest of them. He’s pretty good at it.”
jmarshallap: Grammer, er, grammar he’s not so good at, a
byproduct of attending French school in Welland, Ontario until 7th
BizNasty2point0: ”I go to tweet something and have to ask guys,
how do you spell this, and it’s like five-letter words.
”They’ll be like, (hash)%$! off Biz, so I’ll Google them now,
going back and forth with it on every word.”
jmarshallap: The misspellings cause his mother to cringe almost
as much as when he crosses the good-taste line.
BizMom (Yolande Bissonnette): ”As a mother and someone who used
to be a professor at a community college, his grammar could be
jmarshallap: In a way, the grammatical gaffes fit right in, an
inadvertent form of self-deprecation making Biz even funnier.
Like the battered nose on his face, flaws are a part of the
BizNasty brand, adding character to a player who made a name for
himself in 140 characters or less.
AP Sports Writer Dave Campbell in Minneapolis contributed to
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