Cheerios is making waves with its first ever Super Bowl ad.
General Mills, which owns the cereal brand, got a lot of racial backlash for portraying an interracial family in the commercial at the bottom of this page.
“Cheerios is about families and love and connections — and breakfast,” said Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with."
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The Internet’s collective response prompted comments to be deactivated on the YouTube video.