Budweiser-plugging Peyton gets clever gift from Broncos-loving craft beer group
Budweiser was laughing all the way to the bank after watching Peyton Manning drop some serious free plugs — $3.2 million reportedly — for the adult-beverage company immediately after winning Super Bowl 50 on Sunday, saying he was going to "drink a lot of Budweiser tonight."
What struck many as odd was that Colorado may be Bronco-ville, but for the most part is Coors country.
Well, a Colorado group known as the Brewers Association has come up with a rather clever gift that turns some free beer for Manning into free pub of its own.
The Brewers Association sent Peyton Manning craft beer, so he won't drink Budweiser. My suggestion? Drink it all pic.twitter.com/jLb4l6rLS7
— Ian Rapoport (@RapSheet) February 10, 2016
Per the Denver Post, the stash includes 10 beers, with six hailing from the state of Colorado.
“We represent the majority of breweries in the United States,” said Julie Herz, publisher of CraftBeer.com. “And one beer does not always satisfy every beer occasion. So we felt it was only proper to give give Mr. Peyton Manning some options — several being from his own state and backyard.”
Will Manning accept the gift? Considering he has a reported stake in two Anheuser-Busch distributors in Louisiana, perhaps not. But score one for the craft-beer folks nonetheless.