PepsiCo is cornerstone partner for new stadium
PepsiCo signed an agreement to become the fourth cornerstone partner for the new stadium for the
The New Meadowlands Stadium Corporation announced the multiyear deal on Thursday. No contract deals immediately available.
MetLife, Verizon and Budweiser had previously signed contracts to be cornerstone partners for the $1.6 billion stadium that is scheduled to open next spring with a concert by Bon Jovi. The first NFL game will be played in the summer.
The teams are still looking to sell the naming rights to the new stadium, which is being constructed next to
PepsiCo offers the world’s largest portfolio of food and beverage brands.
The deal will begin at the start of the 2010 season. It will give the company beverage exclusivity at the stadium for all non-alcoholic beverages. Pepsi and Gatorade will continue to be the official soft drink and sports drink of the teams.
“We have enjoyed great partnerships with the
As a cornerstone sponsor, PepsiCo will receive exterior branding on the stadium’s facade, signage throughout the concourses, and in-stadium branding.
“In what is a challenging time economically, the fact that we have attracted four major corporate sponsors for the stadium is significant,” said Mark Lamping, president and chief executive officer of New Meadowlands Stadium Co.
Gatorade has been the sports drink of the