Patriots TE Rob Gronkowski makes Madden cover

FILE - In this Saturday, Jan. 16, 2016 file photo, New England Patriots tight end Rob Gronkowski (87) runs after catching a pass against the Kansas City Chiefs in the first half of an NFL divisional playoff football game in Foxborough, Mass. Rob Gronkowski parties almost as well as he plays football, and now hes showing off both sides of his larger-than-life personality as a cover model. Gronkowski was selected for the Madden NFL 17 cover on Thursday, May 12, 2016. (AP Photo/Steven Senne, File)
Steven Senne/AP

FOXBOROUGH, Mass. (AP) Rob Gronkowski parties almost as well as he plays football, and now he's showing off both sides of his larger-than-life personality as a cover model.

Gronkowski was selected for the cover of the Madden NFL 17 on Thursday. At the same time, he'll be appearing on the front of GQ magazine along with model Hailey Clauson.

Gronkowski succeeds Odell Beckham Jr. on the video game cover. But while last year's edition showed the New York Giants receiver making a one-handed catch, Madden 17 features a classic Gronk spike.

The GQ cover is another Gronkowski trademark: He's partying it up, shirtless, with a bikini-wearing Clauson on his shoulders.