National Football League

NFL unveils new Super Bowl logo

Published Feb. 4, 2010 7:27 p.m. ET

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The Vince Lombardi trophy will be a permanent fixture on Super Bowl logos from now on. The logo itself will get a new regional look, depending on where the game is played.

The changes were announced Thursday when the NFL unveiled the new logo in conjunction with the North Texas Super Bowl host committee.

At next year's Super Bowl in Dallas, the logo will also display a silver depiction of Cowboys Stadium. The NFL says it created a national logo - without the stadium - and a regional one with it.

Though the trophy will remain on future logos, the stadiums will change with each host.

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