One of the best (and most painfully awkward) moments of the New England Patriots’ Super Bowl parade came when Bill Belichick took the mic. He thanked fans before breaking out a “no days off” chant.
Fans in Boston joined Belichick in the chant, while people on Twitter went berserk over the strangeness of it all. The Patriots obviously thought Belichick’s rallying words were catchy, though. According to ESPN’s Darren Rovell, the team filed a trademark for “No Days Off” on the same day that Belichick started the chant.