Jaguars unveil new uniforms, 2-tone helmets

The Jacksonville Jaguars took the latest step in the franchise’s

makeover Tuesday, unveiling new uniforms and a two-tone helmet

that’s sure to elicit positive and negative responses.

Billionaire owner Shad Khan, coach Gus Bradley and six starters

were on hand for the reveal.

Khan called the new design ”a piece of art.” He said the NFL

Nike Elite 51 uniforms, first worn by Seattle last season,

represent the rebuilding Jaguars perfectly.

”We’re young, we’re contemporary and it looks to the future,”

he said.

The redesigned jersey, pants and helmet are the latest changes

for the Jaguars since Khan took over in January 2012. He revamped

the locker room and the training room, made plans to install

massive video boards inside the stadium, hired a new general

manager and a new head coach, and unveiled a new logo.

So what’s left to do?

”Winning, winning,” Khan said. ”That’s what’s left. That’s

the most important part. … I absolutely think (these) are pieces,

and it’s a commitment that you set the stage that we want to

provide the best and then expect the best. The end result is having

a franchise that is winning and a contender. That’s where we want

to have it.”

The new uniforms – which have four color combinations – include

an aggressive, redesigned font, claw marks on the shoulders and a

”Jags” patch over the heart that serves as a tribute to the

city’s strong military presence.

It’s the second time in the last four years that Jacksonville

completely redesigned its uniforms. In April 2009, nearly four

years to the day, former owner Wayne Weaver announced new uniforms

in an effort to establish a more permanent identity for the


The Jaguars went 22-42 in those, so Khan figured it was time for


Players welcomed the new duds.

”We all want to represent something,” guard Uche Nwaneri said.

”We represent the Jaguars; we represent that city of Jacksonville,

and this uniform is our way of basically representing those people

on Sundays. I feel like you have to look good when you have a

uniform like that to represent your city.

”For what Nike and Mr. Khan were able to do, they really have

stepped up what we’re going to be about this year with our uniform.

It starts from the smallest details. The uniform is a testament to


Tight end Marcedes Lewis acknowledged that the uniforms mean

little in the grand scheme of things.

”The most important thing about it is that it’s comfortable,”

Lewis said. ”As far as the color scheme, I think they did a good

job. I’m impressed.”

The black and gold helmets got mixed reviews.

They feature a unique paint scheme (also designed by Nike) that

fades from matte black in the front to gold in the back – a

two-tone look that’s uncommon in the NFL.

”It’s pretty dope,” Nwaneri said. ”I didn’t know what to say

when I saw it. I was shocked, like, `Whoa, this is really

something.’ It’s unique, something that nobody else has, and the

Jaguars are the first ones to use the matte and glossy finish and

combination. I think that’s really going to be a pioneering thing.

You’re going to see more teams in the NFL switch to something like

this eventually. We’re really proud of it.”

The helmets didn’t get nearly as much love on social media


”One thing I learned in the car business is it’s got to look

good, but then it’s got to perform,” Khan said. ”The helmets are

going to look great with some mud and grass on them.”