Jaguars, EverBank sign 10-year, naming-rights deal
JACKSONVILLE, Fla. (AP) The Jacksonville Jaguars have signed a 10-year, $43 million naming-rights contract with EverBank.
The NFL team and Florida’s largest bank announced the deal Friday, hours after the Jaguars opened training camp.
EverBank is in the final year of a five-year, $16.6 million contract that plastered its brand around Jacksonville Municipal Stadium. EverBank has nearly doubled in size and gone public since the initial agreement in 2010.
The city still has to approve the new deal, which calls for Jacksonville to waive its 25-percent share ($10.75 million) of the naming-rights revenue for the publicly owned facility. Jacksonville’s city council passed a similar motion by a 14-3 vote in 2010, and Mayor Alvin Brown says he’s in favor of waiving the quarter share again.
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