JACKSONVILLE, Fla. (AP) The Jacksonville Jaguars have signed a 10-year, $43 million naming-rights contract with EverBank.
The NFL team and Florida’s largest bank announced the deal Friday, hours after the Jaguars opened training camp.
EverBank is in the final year of a five-year, $16.6 million contract that plastered its brand around Jacksonville Municipal Stadium. EverBank has nearly doubled in size and gone public since the initial agreement in 2010.
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The city still has to approve the new deal, which calls for Jacksonville to waive its 25-percent share ($10.75 million) of the naming-rights revenue for the publicly owned facility. Jacksonville’s city council passed a similar motion by a 14-3 vote in 2010, and Mayor Alvin Brown says he’s in favor of waiving the quarter share again.
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