Clydesdales to appear in Super Bowl ad after all
The Budweiser Clydesdales will be in the Super Bowl, after
Anheuser-Busch says its trademark horses will appear in a
60-second ad in the fourth quarter of the game.
The horses weren’t originally scheduled to air during Sunday’s
game on CBS. But the longtime Super Bowl advertising leader
received a different cut of a proposed Clydesdale ad and decided to
The brewer asked its fans to vote on Facebook whether to include
the horses out of a field of three more ads, all by ad firm
The company – a unit of Anheuser-Busch InBev – now says the
horses will appear in the ad, called “Fence.” It tells the story
of friendship between a young Clydesdale and a young steer.