Electronic Arts brings ‘Madden’ to Facebook

Electronic Arts is bringing its popular ”Madden” football game

to Facebook. ”Madden NFL Superstars” launches as a free

application Tuesday.

The game lets players create fantasy teams featuring more than

1,500 current NFL players from this year’s team rosters. The

fantasy teams compete with one another on Facebook. Or, they can

play against fantasy versions of the season’s actual NFL teams.

Electronic Arts Inc. plans to make money from the game by

letting players pay nominal amounts of money for better players and

other game content. Those microtransactions are expected to add up,

though the majority of players are expected to play the game

without paying a dime.

”NFL Superstars,” which comes a week before the football

season kicks off, follows EA’s ”FIFA Superstars” soccer game for

Facebook. That game has about 4 million players.

EA Sports President Peter Moore said the idea is to bring

”Madden” to a broader audience beyond the fans of the console

version, which sells about 5 million to 6 million units each year

and can be complicated to play.

”NFL Superstars” was created by EA Sports and Playfish, the

social game company EA bought last year for $275 million.