Electronic Arts brings ‘Madden’ to Facebook
Electronic Arts is bringing its popular ”Madden” football game
to Facebook. ”Madden NFL Superstars” launches as a free
The game lets players create fantasy teams featuring more than
1,500 current NFL players from this year’s team rosters. The
fantasy teams compete with one another on Facebook. Or, they can
play against fantasy versions of the season’s actual NFL teams.
Electronic Arts Inc. plans to make money from the game by
letting players pay nominal amounts of money for better players and
other game content. Those microtransactions are expected to add up,
though the majority of players are expected to play the game
without paying a dime.
”NFL Superstars,” which comes a week before the football
season kicks off, follows EA’s ”FIFA Superstars” soccer game for
Facebook. That game has about 4 million players.
EA Sports President Peter Moore said the idea is to bring
”Madden” to a broader audience beyond the fans of the console
version, which sells about 5 million to 6 million units each year
and can be complicated to play.
”NFL Superstars” was created by EA Sports and Playfish, the
social game company EA bought last year for $275 million.