Bullying fight brings out the stars

NFL players and former Olympians from across the country

gathered to tackle the epidemic of bullying at the Be In The Know

About Bullying launch event in Las Vegas last weekend.

Be In The Know About Bullying is an organization founded by

former Minnesota Vikings running back Sean James, who spent the

past decade helping children nation-wide through his philanthropic

organization, Sean James Students Athletes (SJSA).

His latest endeavor has taken his passion for helping our

country’s youth to a whole new level.

Be In The Know About Bullying is a unique and innovative program

aimed at addressing the issue surrounding bullying amongst

today’s youth.

Through a hybrid of educational programming and ambassadorships

of professional athletes like NFL players, UFC fighters, and

Olympians, Be In The Know is creating a new ideal for our children

of what it means to lead, exhibit strength, character, and to

“be better.”

Saturday night, Be In The Know teamed with Hyde and SBE for its

launch event at the Bellagio Hotel.

The incredible backdrop of neon lights, the Eiffel Tower, and

the Bellagio fountains set the stage for an unbelievable show of

support for an incredible cause.

Current and former NFL players in attendance included Bernard

Berrian, Jonas Jennings, Glenn Pakulak and myself among others.

Also showing support were Kevin Hooks, CEO of the Urban League

in Las Vegas, Olympians Katura Horton-Perinchief and Garrett Klugh

as well as reality TV stars Mercedes “MJ” Javid and

Golnesa “GG” Gharachedaghi of the Shahs of Sunset.

On the red carpet the ambassadors posed while holding up

T-shrits donning the Don’t Be A Bully Be A Buddy logo while the all

attendees watched a powerful video documenting the tragic

consequences of bullying.

James spoke about why he holds this issue so near and dear to

his heart, and made a passionate declaration about a curable

epidemic; bullying is a disease that we can cure if we join

together and encourage our children through education, love,

compassion and mentorship.

James presented me with the first “Game Changer of the

Year” award, thoughtfully named by James to capture the

spirit of an individual who “changes the game by standing up

in order to change the rules when that person sees that they do not

benefit the entire team.”

I was honored.

As an advocate for children, James is working to get the Be In

The Know About Bullying curriculum adopted by schools and

community-based programs all over the country. This weekend’s

launch was Be In The Know’s coming-out party for the West


James has expanded the reach of his anti-bullying message from

coast to coast. To find out more about the Be In The Know About

Bullying organization, information about purchasing curriculum, and

the link to donate please visit the Be In The Know About Bullying

website at