Bills hope to get warmer reception in Toronto
From Ottawa to the first verse of ‘O Canada,’ Buffalo
Moorman was filming a segment to be broadcast on his weekly local television show in preparation for the
As entertaining as it was to stump quarterback – and Harvard grad –
“Well, I think you’re always hoping to have a little bit more of an electric atmosphere for the home team,” said Moorman, recalling the large contingent of
In jeopardy of missing the playoffs for a 10th straight year, the
Fewell has provided the team – and particularly its slumping offense – a spark after evening his record at 1-1 with a 31-14 win over Miami on Sunday. It was a game in which the
“It was nice for our team, I think it’ll give us a boost,” said Fitzpatrick, who helped the
It’s not the marquee matchup between
“It is true that a winning record is a better marketing tool,” said Rogers Communications executive Adrian Montgomery. “But having said that, we’re also in the unique position where we have one NFL regular-season game a year. And the uniqueness and scarcity of that, plus the fact that it’s a prime-time game … we’ve got a number of great storylines to tell.”
The main marketing theme this year is “T.O. in T.O.” in reference to
Rogers, the Canadian communications giant, agreed to pay the
In April, organizers reduced prices for this year by increasing the number of tickets priced at under $100 (Canadian currency), from 4,700 last season to 11,000. The top ticket price will be $275 at the Rogers Centre, the domed downtown stadium which seats about 54,000 seats for football.
Montgomery said he’s pleased with how ticket sales have picked up for this week’s game. Though he declined to say how many tickets have been sold as of last week, Montgomery said a full house is expected.
The deal has already paid off financially for the
With a regional population of about 5 million, Toronto is Canada’s largest city and located about a 90-minute drive from Buffalo.
Rogers struck the deal in a bid to showcase Toronto as a potential home to land a permanent NFL franchise.