Anheuser-Busch has long been one of the NFL’s most prominent sponsors. However, if the brewing company is concerned enough with the league’s bad press to decide to end its contract, apparently it could do so without penalty.
A source with a copy of the six-year, $1.2 billion contract told ESPN’s Darren Rovell that Anheuser-Busch could "unilaterally end" its deal with the NFL if a "league-wide" event "brings the entire NFL, not just particular member clubs, players, coaches or employees, into national disrepute, scandal or ridicule."
The source added that Anheuser-Busch must prove that the "event" has lost its company significant business, which, as Rovell notes, might be hard to prove, as the NFL’s TV ratings and merchandise sales remain high. The beer company released a strongly-worded statement on Tuesday saying it was "disappointed and increasingly concerned" by the recent incidents that have marred the NFL.