President Steve Starks on Monday announced their new partnership with research software company Qualtrics, releasing the statement:
“The Utah Jazz and Qualtrics are excited to form a partnership that will both transform the fan experience and make a tangible contribution to eradicating cancer by supporting some of the most important research being done today,”
The deal involves Qualtrics becoming the exclusive Fan Experience Insights and Analytics Partner for the Jazz, as well as the team’s jersey sponsor starting next season — which is where the contribution to eradicating cancer comes in.
Qualtrics started the cancer research charity 5 For The Fight which encourages people to donate $5 to help find the cure. To aid that encouragement, Qualtrics have opted to not put their company logo on the jersey, instead, replacing it with the 5 For The Fight logo.
While the idea to have the 5 For The Fight logo on the jerseys was all that of Qualtrics CEO Ryan Smith, it’s a testament to the Jazz as a franchise that they so often surround themselves with the right people.
If you go to the Google search engine and pair the name of any NBA team with the word “scandal” you get multiple hits. Sex scandals, locker-room fights, drawn guns, racism, failed drugs tests — almost every team in the NBA has some sort of scandal detrimental to the team in their history.