Iman Shumpert reminds us he delivered his baby by selling commemorative merchandise

Shumpert is really proud of his baby-delivery story.
Richard Mackson/Richard Mackson-USA TODAY Sports

You may recall the story of how Iman Shumpert delivered his baby in the bathroom of his home, after his fianceé Teyana Taylor went into labor unexpectedly.

On Dec 16th at 6:42am in our bathroom Junie decided she wanted to take her first breath into this world. She came out as a wonderful surprise to everyone! Not knowing I was in labor until I felt her head…it took two ten count pushes with my fiancé playing Dr and she entered this world into his bare hands! Eyes full of tears and barely able to speak to the emergency operator @imanshumpert tied a pair of red headphones around the umbilical cord and the ambulance made there grand entrance 5 min later. She opened her eyes right away, gazed into mine and never cried! He handed her to me wrapped in our bath towel and wiped her face for me to see what LOVE really is. She has blown Christmas away! Our family is complete. Her blueprint will be unmatched. Welcome Iman Tayla Shumpert Jr. Mommy carried you. Daddy delivered you. #MeetTheParents we love you baby girl💂🏾🐞👶🏾

A photo posted by Jimmy Neutch (@teyanataylor) on

Part of the story involved Shumpert using a pair of red headphones to tie the umbilical cord, and this particular detail has made it onto a line of clothing and coffee mugs that Shumpert is making available for purchase.

.We've graduated…from brotherhood to fatherhood. "Meet the Parents" Hoodies/tees link in my bio

A photo posted by Iman Shumpert (@imanshumpert) on

This is just flat-out weird. Outside of Shumpert’s close friends and family, who would possibly be interested in something like this? And it seems especially wrong to be reminded of this event over your morning cup of coffee.