Shoe deals are usually reserved for flashy players. Guards with killer handle. Dunkers. Guys who take the last shot and control the ball when it matters most. In that vein, Dwight Howard should not have a shoe deal.
He's a superstar with a familiar name, but kids aren't practicing post moves in their driveway pretending to be him. Howard's great, but probably not the guy you want selling shoes. Yet not one, but two major brands thinks he's worth it. Here's more, courtesy of Sports Pro Media:
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"According to a report on Chinese sports marketing website Yutang Sports, Howard will sign a deal with Peak to begin from the beginning of the next NBA season. Yutang Sports indicate that the rumours have been confirmed by staff at Peak's Chinese headquarters. Yutang Sports indicate that the rumours have been confirmed by staff at Peak's Chinese headquarters…Howard…had a long-term deal with Adidas which expired at the end of the 2014-15 season."
Do you know anyone who owns a pair of Dwight Howard's sneakers? No? Maybe Peak should've considered this before signing him.