Former Kansas Jayhawk Perry Ellis is now endorsing … Perry Ellis

It’s not often we’d write about marketing deals signed by undrafted NBA players, but in the case of the news that came down Wednesday it’s too good not to.

That’s because on Wednesday, former Kansas Jayhawk Perry Ellis (who has since signed with the Dallas Mavericks to play on their summer league team) has signed an endorsement deal with…. yep, you guessed it: The Perry Ellis clothing brand.

Ellis, the basketball player (not fashion mogul) announced the deal on social media.

And of course, Twitter had a field day with the announcement.