The folks at Nike Basketball are going all out for a limited edition release of Kyrie Irving’s signature sneaker, which involves doughnuts, a truck, and only a few cities where the latest colorway of the Kyrie 2 can be copped.
The Krispy Kreme-themed sneakers are called the "Ky-rispy Kreme," and the collaboration runs deep. A truck painted in the Krispy Kreme brand’s colors left Nike’s campus in Beaverton, Oregon on Thursday, and will be headed to four cities — Cleveland, Baltimore, Harlem and Brooklyn — where limited quantities of the shoes will be made available for purchase.
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This isn’t the first time Nike has used a truck like this as a gimmick to sell some highly-coveted kicks. Back in 2014 during the World Basketball Festival in Chicago, the brand did something similar.