The chips, the drinks, the ice are all out..but no one is showing up.
The front office is nervously looking at the clock and their cell phone, wondering what time it is and when people are going to arrive.
Why is no one arriving?
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For the third straight season, the Nuggets’ attendance dipped from the previous year. In 2015-16, Denver was last in the league with just 577,898 fans coming to the Pepsi Center — an average of 14,095 per game. It was just 73.6 percent of capacity. Only Philadelphia and Minnesota had a lower percentage at 73.2.
Many reports account the legalization as the primary motivating factor for the 8,000 18-35 year olds that move to Denver on a monthly basis. In this past election week, 5 more states equally passed legalization laws. The trend continues nationally.
Maybe the Nuggets should just hitch their wagon and grow with Colorado, per Malone’s suggestion?
What? Don’t turn your nose up at me like that, reader! I am being serious.
There are the Milwaukee Brewers. Why can’t there be the Denver….Nuggets? Hear me out..
Hooking your team name to a city’s industrial reputation is exactly how Denver became the Nuggets in the first place (albeit gold vs green). The bold marketing shift would absolutely garnish national attention for the franchise.
PT Barnum famously penned the phrase – “There is no such thing as bad publicity.”
Can you imagine the retail sales? ESPN coverage? Watercooler talk nation wide? Tell me one single other idea the Denver Nugget marketing team could come up with that could compare with the national mindshare that would gravitate to the franchise…go ahead, I’ll wait.
Furthermore, you wouldn’t even have to change the team’s name, branding. Interesting enough, the Nuggest could even coincide the rebrand with Nike taking over the NBA uniform contract in the upcoming 2017-18 season.