“I think it would be a constructive use of time to see whether some element of sanity cannot be introduced into this matter,” Shadur said, according to a transcript of the May 22 hearing.
Dominick’s ran a full-page ad in a Sports Illustrated issue that honored Jordan’s induction into the Hall of Fame. The ad read “Congratulations, Michael Jordan. You are a cut above.” The ad also featured a coupon to Dominick’s.
The $5 million demand came from Jordan’s attorneys, who estimated the fair-market value on the use of his name without permission.
And despite Shadur’s attempt at finding a middle ground for the parties, Jordan’s lawyer says the case is headed to trial.