Al Horford still remembers the thrilling atmosphere when the
Hawks were at home during the 2008 playoffs.
The team was a huge underdog against the top-seeded Boston
Celtics but took the series to the max by winning all three games
in Atlanta – spurred on by raucous sellout crowds that caught
everyone off guard with their intensity.
”Electric,” said Horford, the Hawks’ All-Star forward. ”I’ve
played in big college games. They were like a college crowd. It was
such a rush being here. That year, I think the Celtics were a
little taken aback and surprised by that.”
This season, the home court has seemed more like a disadvantage
to the Hawks. They had just 24 wins at Philips Arena, playing
before thousands of empty seats most nights. More troubling, there
were plenty of blowouts among the 17 losses – more, in fact, than
any team with a winning record in NBA history.
”That’s crazy, ain’t it?” forward Marvin Williams said. ”In
the past, we’ve played really well at home and struggled at times
at home. Well, we’ve become a better road team, a much better road
team, but at home it’s just been up and down this year.”
New York (23-18) was the only playoff team to win fewer home
The Hawks know they’ve got to reverse that trend to take
advantage of splitting the first two games in Orlando. Game 3 is
”I wish I could put my finger on it,” Atlanta coach Larry Drew
said after practice Thursday. ”I just think our guys have played
with a little bit more sense of urgency on the road. I think they
play on the road like their backs are against the wall. It’s us
against the world on the road.”
Indeed, the Hawks have improved dramatically away from home,
just missing out on a winning record (20-21) with a mark that was
their best in a full season since 1997-98.
But, ohhhh, how they struggled at home, winning 10 fewer games
at Philips Arena than a year ago. And some of those performances
were downright ugly. A 41-point loss to New Orleans. A 34-point
blowout by Philadelphia. A 33-point rout against Chicago. Two other
defeats by at least 20 points.
Now, we get to the chicken-or-the-egg question.
The Hawks have never been one of the league’s better-drawing
teams, and attendance dipped this year to an average of less than
16,000 per game. Even those numbers – which ranked 22nd in the NBA
– were clearly padded. Many nights, it appeared that less than
10,000 were actually in the seats. Things have gotten so bad the
team actually put up a black curtain in the upper deck, cordoning
off several sections of nosebleed seats that probably weren’t going
to be sold anyway.
So, did the drop-off in attendance lead an emotionally fragile
team to tank some games? Or did the poor showings at Philips cause
more fans to stay home?
”On the road, we’re much more focused,” Horford said. ”At
home, there were times we didn’t necessarily feel like that we had
that confidence from the crowd. But I think our crowd feeds off
what we do. So, if we have some highlight plays and we get it
going, I think the crowd really buys into that.”
But, he had to concede, it’s discouraging to play before so many
empty seats, or to have your own crowd cheering for the
”I think some of the guys feel like we’ve reached the point
where we’re a good team, but we’re not getting that support we
need,” Horford said. ”I can understand that’s a little
frustrating. But I know there’s some loyal Hawk fans out
That wasn’t the case in last year’s second-round playoff series
against the Magic. Already staggering from two double-digit losses
in Orlando, things turned downright nasty for the Hawks once they
got back home.
On the way to taking the most lopsided four-game sweep in NBA
history, the team was booed by its own crowd in Game 3 – prompting
star guard Joe Johnson to say he ”couldn’t care less” if anyone
showed up for the next contest. They did, and bombarded Johnson
with more heckling every time he touched the ball.
Even though the team has already sold out Game 3 – only a few
hundred standing-room tickets remain – Johnson wasn’t ready to
proclaim that everyone will be cheering for the Hawks. He remembers
a 24-point loss to the Lakers back in February, which seemed more
like a Los Angeles home game with so many fans rooting for Kobe
Bryant and the defending NBA champions.
”I don’t know what to expect,” Johnson said. ”We’ll
The Hawks are promoting a ”Dwight-Out” for next two games –
encouraging all fans to wear white in hopes of rattling Magic star
Bring it on, said Howard.
The Atlanta native expects to feel the brunt of the crowd’s
wrath, even in his hometown, after averaging 39.5 points and 19
rebounds during the first two games of the series.
”I guess they make it a point, since I’m the hometown guy, to
try to bug me the whole game,” Howard said. ”So I’m just going to
not think about it and just focus on us.”
Orlando’s Ryan Anderson said it’s important to silence the
Atlanta fans – or even turn them against the Hawks, the way the
Magic did a year ago.
”Obviously it’s fun to shut a crowd up and that’s something we
can do,” Anderson said. ”I know last year in Atlanta, that’s
something that we did. And that can be an advantage, too, when you
have the crowd going against a (home) team.”
Horford wants a repeat of three years ago.
”We need our fans to pick it up to a new level,” he said. ”We
need a Boston-Hawks atmosphere in here.”
Associated Press Writer Kyle Hightower in Orlando, Fla.,
contributed to this report.