Magic Johnson starting TV network targeting blacks

Earvin ”Magic” Johnson is launching a basic cable television

network targeting black viewers with positive, uplifting images of

African Americans.

The former Los Angeles Lakers star tells the Los Angeles Times

( ) that his 24-hour Aspire channel will also

offer opportunities for blacks who have struggled to find work in

mainstream Hollywood.

Aspire’s mix will include film, TV, music, comedy, performing

arts and shows about faith.

The 52-year-old Johnson, who was enshrined in the Basketball

Hall of Fame in 2002, says he’s wanted a vehicle to showcase

positive images of African Americans with stories written, produced

and directed by blacks.

Comcast Corp. reached an agreement with the FCC and Department

of Justice to diversify.

Johnson’s channel will launch on June 30.