Magic Johnson starting TV network targeting blacks
Earvin ”Magic” Johnson is launching a basic cable television
network targeting black viewers with positive, uplifting images of
The former Los Angeles Lakers star tells the Los Angeles Times
(http://lat.ms/Ar1Th7 ) that his 24-hour Aspire channel will also
offer opportunities for blacks who have struggled to find work in
Aspire’s mix will include film, TV, music, comedy, performing
arts and shows about faith.
The 52-year-old Johnson, who was enshrined in the Basketball
Hall of Fame in 2002, says he’s wanted a vehicle to showcase
positive images of African Americans with stories written, produced
and directed by blacks.
Comcast Corp. reached an agreement with the FCC and Department
of Justice to diversify.
Johnson’s channel will launch on June 30.