NBA teams’ misguided 9/11 tributes

If people thought that

href="http://msn.foxsports.com/golf/story/wisconsin-golf-course-taking-heat-for-insensitive-sept-11-ad-091013"

target="â€Ã‚ÂÂÂÂÂÂ_blankâ€Ã‚ÂÂÂÂÂÂ">a

golf course advertising a $9.11 special on 9/11 was cause for

uproar, then this post on the Los Angeles Lakers’ official Twitter

account is sure to result in a few angry phone calls and

emails:

src="http://farm8.staticflickr.com/7386/9723604315_ca8b4cedf0_o.png"

width="620" />

The post

href="https://twitter.com/Lakers/status/377845062941433857/photo/1"

target="_blank">has already been deleted, but thankfully

Deadspin

target="_blank">preserved the screen grab you see above before

it could be erased from the Internet. I’m not so sure what the

Lakers were going for, but their approach to the 9/11 tribute was

certainly original.

The Lakers weren’t the only NBA team to take an unconventional

approach to remembering 9/11, though. The Phoenix Suns

target="_blank">posted their own #NEVERFORGET photo featuring

their gorilla mascot. Like the Lakers, the Suns deleted their post,

but at least theirs included an American flag:

src="http://farm8.staticflickr.com/7396/9727167718_2657f702b9_o.jpg"

width="620" />

And then there was Knicks swingman J.R. Smith, who certainly

meant well when he posted this photo to Instagram in honor of 9/11

victims, but probably should have consulted a dictionary before

urging fans to “celebrate” the anniversary:

src="http://farm3.staticflickr.com/2847/9727155536_4caf5b6b0f_o.jpg"

width="620" />

So, a note to other pro sports franchises and their players

going forward: Commemorating 9/11 on Twitter is fine, but if you

can, for one post, try to make it about the day, not your team. And

never hesitate to ask if you don’t know what a word means.

Update: Lakers spokesman sent an email to USA

Today apologizing on behalf of the team for the embarrassing

incident.

“We apologize to anyone who took this differently than we

intended and were therefore offended by it,” he wrote. “We used a

photo of how we commemorated 9/11 in the 2001-02 season, shortly

after the tragedy occurred, because we wanted to show our support

of what we felt at that time and continue to feel now. Out of

respect for the intensely personal nature of how people remember

this day, and that we recognize that not everyone understood the

intent of our message, we pulled down our tweet and photo.

Ultimately, our intent was to honor the spirit of remembering a day

that we should all never forget.”