BBB is aiming for Lonzo’s signature sneaker to tap into a new market — above the athletic performance kicks from the likes of Nike, Jordan, adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton. The ZO2 Prime comes with a $495 price tag.
There is also a limited ZO2 WET Autographs edition, which will come in a key-locked glass box with a floor mirror, LED lights and an autograph from the Chino Hills prodigy himself. It will cost $995.
That’s right — for just shy of a cool $1,000, you can own your very own autographed version of the ZO2:
You can also cop a pair of BBB sliders for $220. Who says no to that steal?