LeBron to market Dunkin Donuts in Asia
Dunkin’ Brands Inc. says NBA superstar Lebron James has agreed to market Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
Dunkin’ said in a statement Monday that the agreement will last at least two years and is worth at least $1 million.
Dunkin’ said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing. James will also make personal appearances in Asia after the season ends in June.
Dunkin’ said the deal with James is part of an expansion in Asia, where the company has about 5,400 stores.
James is a two-time NBA Most Valuable Player. His Miami Heat lost in last year’s finals to the Dallas Mavericks.