adidas to become official outfitter of BIG3 league
NEW YORK (AP) adidas is back in the pro basketball game.
The apparel company will be the official outfitter of the BIG3, the 3-on-3 league announced Tuesday.
adidas will provide the jerseys for the league’s teams and also create new lines of licensed products for fans, including uniforms, T-shirts, and hoodies. adidas had been the official apparel company of the NBA before it was replaced by Nike this season.
As part of a three-year deal, adidas will also support the BIG3’s local community initiatives.
Co-founded by entertainer Ice Cube, the league of former NBA players is preparing for its second season. The Ball Hogs won the lottery Tuesday and will have the No. 1 pick in the April 12 draft.