Tommy Baldwin Racing inks multi-year sponsorship deal with Nikko RC/Toy State

Tomy Baldwin, Andy Friess and Alex Bowman show off the No. 7 Nikko RC/Toy State Chevrolet Tuesday at the NASCAR Hall of Fame. 

With the NASCAR Hall of Fame as their backdrop, team owner Tommy Baldwin, driver Alex Bowman and Toy State president Andy Friess announced on Tuesday a multi-year sponsorship agreement to have Nikko RC/Toy State serve as the primary sponsor on the No. 7 Chevrolet in the Sprint Cup Series starting in 2016.

The partnership between Tommy Baldwin Racing and Toy State began with the 2015 Sprint Cup season, when the company’s Road Rippers and Nikko brands were featured on Bowman’s No. 7 Chevrolet. For the 2016 season, Nikko RC/Toy State will serve as a primary sponsor on Bowman’s car for 13 Sprint Cup races, as well as an associate sponsor for an additional 14 events. 

"Nikko RC/Toy State’s level of commitment to our team during the 2015 season allowed us to strengthen our program. The multi-year partnership has enabled us to set realistic goals and expectations for towards our continued growth," said team owner Tommy Baldwin.

"2015 was a great experience for Toy State as a first-time team sponsor with Tommy Baldwin Racing," said Andy Friess, President of Toy State. "We are thrilled to announce this multi-year sponsorship with the team. The growth potential of TBR and Toy State is limitless and we’re excited about the many business opportunities throughout NASCAR as a whole."

Despite missing the season-opening Daytona 500, Bowman earned an average finish of 31.6 during the 2015 season, ending the year 33rd in the overall driver standings. The team’s best finish came at Talladega Superspeedway in May, where Bowman finished 16th.