Roush Fenway Racing has named Steve Newmark president of its multicar NASCAR organization. Newmark will succeed Geoff Smith, who is retiring at the end of the year, in the position.
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Smith has served in the role for 13 years.
Newmark, who previously was a shareholder at the law firm of Robinson, Bradshaw and Hinson, joined the organization as senior vice president of business operations in April. He brings extensive NASCAR and outside sports and entertainment experience to the position.
“It is truly a privilege to be afforded the opportunity to lead one of the most successful organizations in professional sports,” said Newmark, who spent the last six months getting acclimated to the organization’s overall operating procedure.
“At the same time, the position carries a great deal of responsibility to the drivers, employees and fans to continue the tradition of excellence established by (team co-owner) Jack Roush and Geoff Smith. Fortunately, I believe we have one of the deepest organizations in professional sports, and are well prepared to remain a leader in NASCAR. Despite the recent challenges in the motorsports industry, I really like the tools that we have to work with and believe strongly in our assets, both on a competition and sales and marketing level. Particularly with how we finished the 2010 season, I know everyone in this organization, including myself, is excited to get started on 2011.”
Newmark is a graduate of the College of William and Mary and University of Virginia School of Law. He has worked as outside counsel to Roush Fenway since the early 2000s and was involved in the creation of the joint venture between Roush Racing and Fenway Sports Group in 2007 and the sale of its merchandising division in 2006.
His background includes sports and entertainment, mergers and acquisitions, technology and e-commerce and venture capital transactions.
“We are excited about Steve coming on board as our president,” Roush said. “Steve has a solid background working in all areas of sports and brings new ideas and insight into our organization. Importantly, he has been part of the Roush Fenway family for many years, beginning as outside counsel and then as head of our business operations this year.
“Geoff Smith did an outstanding job of running the business affairs of our company for the past 20 years and we could not have done this without him. Geoff’s leadership has set the bar high and we believe that Steve is the right person to ensure that we remain a leader in the marketplace and in the garage. Since his arrival, I’ve been extremely pleased with his business acumen, work ethic and his desire to engage in all aspects of our business. We are certainly excited to move forward with Steve at the helm.”
Roush Fenway fields the NASCAR Sprint Cup teams of Carl Edwards, Greg Biffle, Matt Kenseth and David Ragan as well as teams in the Nationwide Series.