PRESS RELEASE: Hisense forges deals with JGR, Charlotte Motor Speedway
Hisense announced a partnership with Joe Gibbs Racing as the primary sponsor of the No. 20 Toyota Camry driven by Denny Hamlin for two races in the 2015 NASCAR XFINITY Series on Saturday at Atlatna Motor Speedway.
The brand also announced it will sponsor the NASCAR XFINITY Series Hisense 300 at Charlotte Motor Speedway on Sat., May 23.
The consumer electronics manufacturer made these announcements on the heels of its first foray into NASCAR with the NASCAR XFINITY Series Hisense 250 in Saturday’s race at AMS.
Hisense is the No. 2 UHD (ultra-high definition) television manufacturer in the world and the No. 1 television manufacturer in China for the past 11 years. Globally, it has produced over 129 million televisions and is the fourth most sold TV brand in the world.
Joe Gibbs Racing’s Denny Hamlin will run the NASCAR XFINITY Series races in the No. 20 Hisense Toyota Camry at Richmond International Raceway on Friday, April 24, and at Bristol Motor Speedway on Friday, Aug. 21. These will be the first primary paint schemes for the brand in NASCAR.
Hisense’s Charlotte Motor Speedway entitlement will occur on Sat., May 23, as a part of its Memorial Day weekend festivities.
Dr. Lin Lan, Vice President of Hisense Company, Ltd., said he is excited for the brand to continue to expand its reach in the United States using NASCAR as a vehicle.
"As an emerging brand in the US, Hisense is excited to develop this partnership with NASCAR for 2015." Dr. Lin Lan said. "We are thrilled to have the opportunity to get in front of the NASCAR consumer and integrate our brand into an exciting sport that blends technology, teamwork and racing. We have a great line-up of products for 2015 and are committed to continuing providing best-in-class consumer electronic and home appliance solutions for consumers."
Joe Gibbs, owner of Joe Gibbs Racing, is happy to welcome a new brand into the team’s list of sponsors.
"We’re proud to have Hisense partner with JGR for two races on our No. 20 NASCAR XFINITY Series Toyota Camry," Joe Gibbs said. "Hisense is a respected global brand and we look forward to having them become further engrained into our sport with our driver Denny Hamlin behind the wheel."
Tickets for the May 23 Hisense 300 at Charlotte Motor Speedway start at just $25 and kids 13 and under are admitted free with a paying adult. The race will be broadcast live at 2:30 p.m. on FOX.