No smokescreen: Bad Brad picks up new sponsor on No. 2 car

Brad Keselowski missed the Chase last season after winning the Sprint Cup title in 2012.

An industry-leading provider of heavy duty truck parts for the commercial transportation industry, Alliance Truck Parts will also be a prominent associate sponsor on the No. 2 throughout season.

"Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup series this season," said team owner Roger Penske. "This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams."

"This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR," said Keselowski. "This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We’re anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year."

Rusty Wallace shares seat with Keselowski at Daytona test

Miller Lite, which has been the primary sponsor in NASCAR of Penske’s flagship No. 2 car since 1991, is cutting back this season and will be Keselowski’s primary sponsor in just 24 of 36 points races.