NASCAR names Brent Dewar chief operating officer

Former General Motors executive Brent Dewar was hired as chief

operating officer of NASCAR on Wednesday.

NASCAR also promoted chief marketing officer Steve Phelps and

senior vice president of racing operations Steve O’Donnell to

executive vice presidents. NASCAR general counsel Gary Crotty was

elevated to chief legal officer.

The executive leadership restructuring reflects NASCAR chairman

Brian France’s effort to accelerate progress on changes in

competition and research and development.

Dewar has been consulting with NASCAR for the past year. His

addition to the executive group will balance the responsibility and

allow France to focus on setting the vision for NASCAR.

”In Brent Dewar, we will add a seasoned leader with deep

experience in the automotive sector, plus intimate knowledge of and

passion for NASCAR as well as various other forms of motorsports,”

France said. ”Brent brings creativity, drive, intelligence,

operational acumen and a clear understanding of our assets and

challenges to NASCAR.

”He’s a leader who’s naturally collaborative, an essential

trait as we work more closely with the OEMs, teams, tracks,

broadcast partners and others to grow the sport over the next

decade.”

Dewar most recently has held senior consulting roles at several

firms. He previously spent nearly three decades with General Motors

and his final assignment was senior vice president of Global

Chevrolet, responsible for leading GM’s volume brand across four

regions and 130 markets.

”Working closely with NASCAR over the last year I’ve been very

impressed by Brian’s vision for NASCAR’s future and the talented

people he has put in place to achieve that vision,” said Dewar.

”I have great passion for racing and I look forward to adding my

experience, ideas and relationships throughout racing to help the

team drive NASCAR’s growth and position it for a bright

future.”