NASCAR names Brent Dewar chief operating officer
Former General Motors executive Brent Dewar was hired as chief
operating officer of NASCAR on Wednesday.
NASCAR also promoted chief marketing officer Steve Phelps and
senior vice president of racing operations Steve O’Donnell to
executive vice presidents. NASCAR general counsel Gary Crotty was
elevated to chief legal officer.
The executive leadership restructuring reflects NASCAR chairman
Brian France’s effort to accelerate progress on changes in
competition and research and development.
Dewar has been consulting with NASCAR for the past year. His
addition to the executive group will balance the responsibility and
allow France to focus on setting the vision for NASCAR.
”In Brent Dewar, we will add a seasoned leader with deep
experience in the automotive sector, plus intimate knowledge of and
passion for NASCAR as well as various other forms of motorsports,”
France said. ”Brent brings creativity, drive, intelligence,
operational acumen and a clear understanding of our assets and
challenges to NASCAR.
”He’s a leader who’s naturally collaborative, an essential
trait as we work more closely with the OEMs, teams, tracks,
broadcast partners and others to grow the sport over the next
Dewar most recently has held senior consulting roles at several
firms. He previously spent nearly three decades with General Motors
and his final assignment was senior vice president of Global
Chevrolet, responsible for leading GM’s volume brand across four
regions and 130 markets.
”Working closely with NASCAR over the last year I’ve been very
impressed by Brian’s vision for NASCAR’s future and the talented
people he has put in place to achieve that vision,” said Dewar.
”I have great passion for racing and I look forward to adding my
experience, ideas and relationships throughout racing to help the
team drive NASCAR’s growth and position it for a bright