NASCAR aims to make the Chase an interactive fan experience

AJ Allmendinger signs autographs for fans at the track. Heading into the Chase, NASCAR aims to give increased fan access to the sport through social media.

NASCAR has launched an interactive campaign to get fans involved online and on their mobile devices with ‘Ready. Set. Chase!’, an integrated marketing campaign to engage fans throughout the Chase.

Along with the digital interaction, NASCAR is featuring a five-part action film series that will reenact moments from the Chase at the close of each round.

The initial video debuted on Tuesday and can be viewed on NASCAR.com/TheChase. The first part in the series features Kyle Busch in an ode to Hollywood chase scenes.

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"All season long NASCAR fans have been treated to some incredible racing on the track, but even still there’s nothing quite like The Chase," said NASCAR Senior Vice President and Chief Marketing Officer Jill Gregory. "Ready. Set. Chase plays off the passion, drama and tension that underscores these next 10 weeks, while creating multiple ways for fans to engage and be part of the fun."

On the interactive side, all three NASCAR OEMs are getting involved to offer Chase sweepstakes on NASCAR.com, with the winners receiving a brand-new Chevrolet, Ford, and Toyota vehicle and a VIP trip for two to NASCAR Champion’s Week in Las Vegas in December.

Along with entering the sweepstakes, fans get the chance to win through NASCAR’s Chase Grid Game. Fans that pick the correct winners to advance through each round of the Chase will have the opportunity to win authentic NASCAR gear.

The easiest way to connect and interact on social media will be through NASCAR’s #TheChase. As each round of the Chase narrows down, NASCAR will increase its social media presence with campaigns on Facebook, Vine, Twitter, and Instagram.

The Chase kicks off on Sunday with the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway.