Going old school: Kevin Harvick running retro paint scheme at Darlington Raceway

Kevin Harvick will run this retro Budweiser paint scheme on his No. 4 Stewart-Haas Racing Chevrolet during the Southern 500 at Darlington Raceway on Sept. 6. 

Defending Sprint Cup Series champion and Darlington Raceway winner Kevin Harvick used the NASCAR Hall of Fame as his backdrop Wednesday to announce plans to run a throwback Budweiser paint scheme during the upcoming Southern 500 on Sept. 6. 

The throwback paint scheme will take the brand back to when the first can of Budweiser was introduced in the 1930s. The No. 4 Stewart-Haas Racing Chevrolet will be gold-colored and feature a flying eagle through the Anheiser-Busch "A" with five stars above and below the crest. 

All four SHR drivers — Harvick, Kurt Busch, Danica Patrick and Tony Stewart — will have throwback paint schemes for the retro-themed weekend of racing at one of NASCAR’s most historic tracks. 

"It’s great that Darlington is embracing its rich tradition with the Southern 500’s return to Labor Day weekend," said Harvick. "Budweiser saw this as an excellent opportunity to celebrate its own history by racing the colors and design from the first can Budweiser ever made. It’s a sharp-looking car and the No. 4 team is ready to get back to Darlington’s victory lane."

Here's the @budweiser throwback paint scheme for Darlington. #NASCAR #SHRClassics

A photo posted by Kevin Harvick (@kevinharvick) on

With NASCAR moving the Southern 500 back to its traditional Labor Day Weekend spot on the Sprint Cup schedule, track officials are planning on celebrating the track’s storied past. Throughout the weekend, fans can enjoy signature foods the track featured in the 1970s, the infield tunnel will feature iconic images from the track’s past, and this year’s ticket will look like the 1974 Southern 500 ticket. 

"Darlington has played such an integral role in the history of our sport, and the Southern 500 is one of the most storied and celebrated events in all of racing," said Mike Verlander, vice president of sales and marketing, SHR. "With Kevin and the No. 4 Budweiser/Jimmy John’s team returning to Darlington as both the reigning race winners and Sprint Cup champions, it made a lot of sense for us to get involved. We — along with all of our partners at SHR — are proud to be able to celebrate the history of our sport in an impactful manner."

The paint schemes for Busch, Patrick and Stewart will be released in the weeks leading up to the Sept. 6 event.