NASCAR Camping World Truck Series owner/driver Jennifer Jo Cobb is adding to her Driven2Honor program.
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Cobb, who drives for her own team in the Truck ranks this season, has created a PSA for the program that will air on public broadcasting stations across the country.
The program, created by Cobb in 2011, aims to accomplish three goals: to honor women in the U.S. military, to inspire young women that the military is a viable option for their future, and to empower female veterans post-duty.
"I’m so grateful to our race team’s partner, Network West Virginia, for making our Driven2Honor PSA possible," Cobb said. "This is a huge step. We want to honor and reward our female soldiers for their service to our country, as well as assist female veterans who are struggling post-duty. This announcement will help spread the word. Our PSA will hopefully get more female soldiers, and their friends and families, involved with our initiative.
"We also hope that the PSA will drive everyone to our website and educate them on some of the issues that female members of our military face and the different ways that we can support them."
Cobb decided to use her racing platform to bring attention to military-related causes concerning female soldiers and reward soldiers for their service by hosting them as guests at the track each week she competes in a NCWTS event.
"It’s our honor to host female soldiers and their guests at the racetrack," Cobb said. "We owe them a debt of gratitude for their service and bringing them to a race is a small token of our appreciation. We roll out the red carpet for them. From start to finish, they get to see all of the behind-the-scenes action as it develops. They get to tour our hauler, walk with our crew as they take the truck through inspection, have lunch with our team and watch the race from our pit stall while listening to the action on a team radio.
"Female soldiers can nominate themselves for this experience or friends and family members can nominate someone that they feel deserves the honor. We want the PSA to let everyone know that this is available to them and how they can take advantage of it."