Gordon creates energy drink to use as sponsor

Robby Gordon has introduced a new energy drink he’s developed as

a potential revenue source for his race team.

Gordon had cans of Speed Energy at Talladega Superspeedway on

Friday, and the beverage will be his sponsor for Sunday’s race.

Gordon says the drink will be in stores soon.

He’s got some experience in the energy drink market, as Gordon

has partnered with both Red Bull and Monster energy drinks during

his long career.

He said he’s invested millions of his own money into the drink,

but did not disclose specific costs. His goal is to use the drink

as a sponsor for Robby Gordon Motorsports.