Dollar General is going all in with NASCAR in 2012.
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While Dollar General already partially sponsors Kyle Busch Motorsports’ Truck effort — and will continue to do so for 10 races next year — the Goodlettsville, Tenn.-based company will back Joe Gibbs Racing effort for 12 races at the Sprint Cup level with Joey Logano, who is currently 23rd in the points standings.
Dollar General is the second sponsor to graduate to the Sprint Cup level this month. 5-hour Energy signed with Michael Waltrip Racing to sponsor a limited schedule with Clint Bowyer next season as well.
Dollar General will continue its presence in the Nationwide Series by backing the entire 35-race Nationwide Series schedule for Brian Scott in the No. 11 Toyota and 10 additional races in NNS in either the No. 18 or No. 20 car with Busch or Logano sharing driver duties. Scott is currently ninth in the NNS points standings.
Team owner Joe Gibbs said Home Depot will continue to be the primary on the No. 20 Toyota.
“We’ve got a long-term deal going forward with them,” Gibbs said. “When this opportunity came up and had a chance to talk with Rick (Dreilling, Dollar General chairman and CEO) and the fact that they would like to make an entrée into the Cup racing — we went to Home Depot with the idea. It so happens that they said that they thought (Dollar General was) a great partner. It’s one of those things that we said, ‘OK, we think it would be a good partnership for us also.’
“It wasn’t Home Depot coming to us saying, ‘Hey, look.’ It was us going to Home Depot. I think that tells you a little something about that company. We’re thrilled to represent Home Depot and have for a long time and won two championships for them and I think we’re at 33 races won or so. We’re excited about that whole relationship going forward and it allows us to bring another big-time company that’s doing extremely well to expand into this sport in all three series. We’re thrilled with that and that’s kind of how that all took place.”
Dollar General has been involved in NASCAR for eight seasons. Dreilling says the company has elected to end its relationship with Sarah Fisher Racing despite winning with Ed Carpenter in the No. 67 Dollar General Honda two weeks ago at Kentucky Speedway.
“We chose to increase our presence in NASCAR because it is sport that reaches our customers,” Dreilling said. “We look forward to working with JGR and KBM to help us build our brand through NASCAR.”