Dale Jr. becomes equity partner in outdoors company, joins Instagram

Dale Earnhardt Jr. has joined Instagram.

Jerry Markland/Getty Images

The first photos on the account show Earnhardt Jr. donned in hunters camouflage.

And here I am crouching in @truetimbercamo. Trying to be more inconspicuous against this white backdrop. #canyouseeme

A photo posted by Dale Earnhardt Jr. (@dalejr) on