Crown Royal adds to Kenseth sponsorship
Roush Fenway Racing announced that Crown Royal has extended the
number of races in which it will be primary sponsor of driver Matt
Kenseth and the No. 17 Sprint Cup Series team.
Crown Royal will serve as the primary sponsor for 35 Cup
Series races in 2010.
The makers of Crown Royal Canadian whisky have been partners
with Roush Fenway Racing dating back to 2003. In 2005, Crown Royal
entered the sport as sponsor of the No. 97 team, and in 2006 became
the sponsor of Jamie McMurray’s No. 26 team.
“I’m thrilled that Crown Royal chose to expand their
sponsorship of our team for the entire 2010 season,” said
Kenseth, one of only five drivers in NASCAR history to win the
Sprint Cup rookie of the year award, a Sprint Cup Championship and
the Daytona 500.
Kenseth will make his inaugural run in the No. 17 Crown Royal
Ford on Saturday, Feb. 6 for the non-points exhibition event, the
Budweiser Shootout, at Daytona International Speedway. The first
points race of the season will be the Daytona 500 the on Sunday,
Feb. 14 in which Kenseth is the defending champion of the event.