Crown Royal adds to Kenseth sponsorship

Roush Fenway Racing announced that Crown Royal has extended the

number of races in which it will be primary sponsor of driver Matt

Kenseth and the No. 17 Sprint Cup Series team.

Crown Royal will serve as the primary sponsor for 35 Cup

Series races in 2010.

The makers of Crown Royal Canadian whisky have been partners

with Roush Fenway Racing dating back to 2003. In 2005, Crown Royal

entered the sport as sponsor of the No. 97 team, and in 2006 became

the sponsor of Jamie McMurray’s No. 26 team.

“I’m thrilled that Crown Royal chose to expand their

sponsorship of our team for the entire 2010 season,” said

Kenseth, one of only five drivers in NASCAR history to win the

Sprint Cup rookie of the year award, a Sprint Cup Championship and

the Daytona 500.

Kenseth will make his inaugural run in the No. 17 Crown Royal

Ford on Saturday, Feb. 6 for the non-points exhibition event, the

Budweiser Shootout, at Daytona International Speedway. The first

points race of the season will be the Daytona 500 the on Sunday,

Feb. 14 in which Kenseth is the defending champion of the event.