Cole Whitt lands six-race sponsorship from Speed Stick GEAR

Cole Whitt sits in his car during practice for last weekend's Sprint Showdown at Charlotte Motor Speedway.

BK Racing announced Tuesday that Speed Stick GEAR will sponsor driver Cole Whitt’s No. 26 Toyota in six NASCAR Sprint Cup Series races over the remainder of the season. Speed Stick GEAR launched its sponsorship of BK Racing last weekend at Charlotte Motor Speedway, where Whitt competed in the Sprint Showdown in an attempt to qualify for the Sprint All-Star Race.

Speed Stick GEAR will be Whitt’s primary sponsor in Sunday night’s Coca-Cola 600 at Charlotte, and return at Michigan International Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, Texas Motor Speedway and Homestead-Miami Speedway, while coming on board as an associate sponsor of the No. 26 in the remaining races.

The sponsor and driver teamed up earlier in the year at the Daytona 500.

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The sponsor, meanwhile, is happy to continue its relationship with Whitt — one of seven drivers competing for NASCAR Sprint Cup Series rookie of the year honors.