Aspen Dental named Danica’s primary sponsor for 4 races in 2016

Aspen Dental is upping its sponsorship commitment on Danica Patrick next season.

Jared C. Tilton

Danica Patrick’s sponsor lineup continues to fill up, with the announcement that Aspen Dental Management Inc. will extend its partnership with Stewart-Haas Racing.

Aspen Dental will be Patrick’s primary sponsor for four races per season starting in 2016, thanks to a new multi-year contract agreement.

Last month, SHR announced that it had signed Patrick to a contract extension and inked a deal for Reno, Nevada-based Nature’s Bakery to be Patrick’s primary sponsor for 28 races per year.

“I’m very excited, very proud,” Patrick said Friday morning at Chicagoland Speedway during the Aspen Dental announcement.

As for her own teeth, Patrick said she’s always taken care of them.

“They always told us to brush our teeth,” Patrick said of her parents. “We had to brush our teeth morning and night. And we were always in a household that took care of ourselves. So, yes, that’s important.”

Toothpaste-tube management, however, remains a challenge, however.

“Still struggle to make sure I get the toothpaste always to the top and get everything out of it,” said Patrick. “Why is it that I can push all the toothpaste to the top, and then for some reason, it’s back down to the bottom again? I feel like for some reason I push from the bottom.”

This weekend at the track, Patrick’s No. 10 Chevrolet will have Aspen Dental sponsorship. And it will also feature the names of more than 2,200 veterans being honored by their family and friends via a social media campaign.

Through its Healthy Mouth Movement initiative, Aspen Dental practices have provided more than $2 million in free dental care to thousands of veterans this year.