Monster Energy won’t be the only company in NASCAR featuring young, attractive women in form-fitting outfits this season.
Restaurant chain Hooters, who sponsored the late Alan Kulwicki during his memorable and improbable NASCAR Premier Series championship run in 1992, is back in NASCAR.
Hooters will be an associate sponsor for Daytona 500 pole-sitter Chase Elliott for the entire 2017 Monster Energy NASCAR Cup Series season, and his primary sponsor at Talladega Superspeedway in May and Phoenix International Raceway in the penultimate event of the season in November.
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And when you watch Sunday’s Daytona 500 on FOX, you’ll see Hooters’ first NASCAR commercial in 25 years. It features Elliott, chicken wings, beer and women. And as noted in the spot, Hooters is not politically correct since 1983.