Brian Keselowski gets help at Daytona

Brian Keselowski’s Daytona experience just keeps getting better.

The 29-year-old driver has picked up sponsorship from Discount Tire for Sunday’s season-opening NASCAR Sprint Cup Series Daytona 500.

Keselowski’s story has been one of the most compelling of Speedweeks. The driver brought an older car with his family-owned team to Daytona and then, with a push from his younger brother Brad during the qualifying race, made the field for NASCAR’s more prestigious event. Since then, he’s worked to find a pit crew, a place to stay and to improve his car.

Now, Discount Tire is pitching in with sponsorship for Keselowski’s first Cup start. The company’s logos are on the car in time for Saturday’s final practice for the race.

Keselowski was offered a new engine from Penske Racing, but has opted not to use that as team owner and dad Bob Keselowski said he didn’t want to deter from the effort of those teams.