Axalta to sponsor June Sprint Cup Series race at Pocono Raceway

The June 7 NASCAR Sprint Cup Series race at Pocono Raceway will be the Axalta 'We Paint Winners' 400.

Tom Pennington

Pocono Raceway and Axalta Coating Systems announced a multi-year partnership Tuesday morning that includes the naming rights for the upcoming June Sprint Cup Series race at the 2.5-mile facility.

The June 7 race will now be the Axalta ‘We Paint Winners’ 400, and will mark the first time the manufacturer of liquid and powder coatings will serve as the primary sponsor of a NASCAR Sprint Cup Series race.

"Axalta is proud of its 22-year motorsports partnership. As a leader in the US refinish business, our paint graces racecars that burn rubber on the track each season and we proudly support four-time NASCAR Cup Series champion Jeff Gordon," said Axalta Vice President and head of its North America business, Nigel Budden. "Now, we are pleased to expand our racing involvement as Pocono Raceway’s title sponsor of the upcoming race on June 7th. We look forward to cheering on Gordon, as he vies for a seventh win at Pocono Raceway."

As part of the partnership, Axalta will promote the race through digital and social platforms, tradition marketing techniques, as well as customer and community race-day events.

"We are very excited to share this great news, in cooperation with everyone at Axalta Coating Systems," said Pocono Raceway President/CEO, Brandon Igdalsky. "They have been a great addition to the Pocono Raceway family, and we look forward to growing this relationship in 2015 and beyond. What makes this even more special is the fact we get to work hand-in-hand with a true global powerhouse who also calls the Commonwealth of Pennsylvania ‘home.’"

Axalta also serves as a primary sponsor on Jeff Gordon’s No. 24 Hendrick Motorsports Chevrolet, as well as the official paint supplier of Stewart-Haas Racing and Hendrick Motorsports.